Contents page 1 — The dictation of the Hashtags page 2 — focal points of a new media, mesh On one side to read
The success of social networks has been in the last ten years, a triumph of the keyword. Since then, Twitter have introduced from 2007 and Instagram as of 2010, the Hashtag is a Form of organization of statements and documents, the everyday use of media, which was limited to a short time ago on highly specialized fields of work and groups of people.
Where is played is the use of keywords in front of a quarter of a century? In the sense of the library and archive Sciences, which since the early 20th century. Century have sought to facilitate by means of increasingly rigorous standardized keyword catalogs the findability of documents. Another location is the historic keyword research, a linguistic sub-discipline that deals with the analysis of distinctive expressions of an epoch or of a political movement. Both locations are, however, areas of academic edge, and it can without a doubt say that the category of “keyword” in the public perception to the turn of the 21st century. Century, a rather unassuming Position.
moved The establishment of Hashtags, this niche element in a rapid pace to the centre of the current media reality. Any Twitter Timeline, every Instagram post from today to the testimony of the collective tagging of the world, which can be operated in the social networks of all users, as a creative act, without the limitation of pre-loaded Standards or hierarchically graded access ways. By the preceding character # – in British English “hash” is called, in American English the “number sign” or “pound sign” “pound sign” or “double-cross” – be previously placed hidden processes of cataloging to the outside. As such the link between everyday communication and computer code of the Hashtag has become a most popular cipher of the present, the effect of which force is most clearly illustrated by the fact that the diamond shows up, in the meantime, away from the screens and Displays.
The # character is to be seen on the titles of newly appearing novels and printed T-Shirts, Transparent political demonstrations, graffiti-decorated walls and billboards on the roadside. In a world of stone, paper and wool, the Hashtag can not be clicked, nothing can connect, but he formulated, in the meantime, also in these materials a promise – the promise to be perceived, to be heard, to represent their interests. The # is no longer a purely functional special characters, but a promise of full social icon. It stands for the generation and accumulation of public attention.
How deep is the Hashtag in today’s media reality implemented, it’s easy to overlook, what are the basic effects of it within a few years, on the order of the statements has had. Of particular importance to him today as a design principle of socio-political debates. Under the tag “#MeToo” in the past twelve months, about a globally-run, epoch-making discussion of sexual violence, their substantive positions and legitimacy have been discussed in all its facets. What came so far, so good as never is the question of to what extent the medial and linguistic circumstances of this debate have influenced the content of history, to what extent, for example, the recurring misunderstandings and conflicts between the contributions of channels and contributors, given the boundaries of what “harassment” or “abuse”, to the specific organization of the statements by the Hashtag. Because if the different and diverse voices who share their experiences with sexual violence, to do it all under the same identity tag – “#MeToo” –, strengthen the media environment, perhaps precisely the homogenizing and leveling tendencies, which have been criticised in the debate, then the content.
This article dates back to the TIME no 45/2018. Here you can read the entire issue.
In search of the context in which the Hashtag is, as yet, a special role has been played, the result for each Google survey, each catalog searches in libraries and databases, the same effect is Always the reflections on the Hashtag originated from a very few exceptions, from the same two areas – treatises on political activism on the one hand, and contributions from the world of marketing on the other. These two perspectives have shaped the employment with the new organization form of statements in the last ten years, with an overwhelming dominance, and the question is what such close proximity of two at first sight very different contexts. Apparently, the longing for a collective – and a campaign of education, which indicates the use of the double-cross code, primarily these two, under the name of “Hashtag activism” and “Hashtag Marketing” has become known manifestations.
the sign of # depends on the formation of political public opinion, is already the circumstances of its formation to read. The use of the Hashtags through 2007, first in the Milieu of the California network of activists on Twitter to create a better thematic structuring their debates are looking for. In the sign of the diamond to find together right from the start, and bundles, which are not represented by the traditional media systems. This emancipatory function of the character # has been emphasized in studies on the role of Twitter for current political movements since then.